In this exclusive interview with Adgully, Vedant Kedia, Chief Growth Officer, Associated Alcohols & Breweries Ltd, delves into the world of STOK beer, a brand with a mission to redefine the premium beer segment. Kedia provides insights into STOK beer’s distinct flavour profile, vibrant packaging, and its commitment to creating a community focused on “Living the Chill”. He also shares how STOK is capitalising on industry trends to maintain its position in the ever-evolving Indian alcohol market.

Could you provide us with an overview of STOK and its unique selling points that differentiate it from other beer brands in the market?

STOK, located in Indore, Madhya Pradesh, operates under Mount Everest Breweries Ltd.