Our Story
“From our first brew to iconic brands, MEBL’s journey is a story of passion, innovation, and excellence.”
History
From our first brew in 1999 to becoming the No.1 brewery in Madhya Pradesh,
the MEBL journey is filled with passion, innovation, and bold moves.
Explore the milestones that have shaped us into the brewing pioneers we are today.
Our story
Brewing Greatness, One Summit at a Time
Our brewery in Indore, Madhya Pradesh, stands as a testament to our dedication, with an installed capacity of 10 lakh hectolitres (1.5 million cases per month) and one of the finest canning lines in the world. Setting up this brewery in just nine months was our first “summit” moment—proof that we’re as restless as a bubbling brew when it comes to achieving greatness
1999
The Beginning
Mount Everest Breweries Limited (MEBL) is born in Indore, Madhya Pradesh, with a vision to create the finest brews and redefine the beer industry in India.
1999- 08
Commercial Operations & Collaboration
The foundation for the cutting-edge Simrol plant was laid, marking a milestone in advancing production capabilities. Additionally, collaborated with UBL, driving innovation in the industry.
2008-11
Brewing More
Brewing capacity was significantly increased to 4 million cases per annum, demonstrating the company's commitment to meeting growing demand. We even launched 'Mount' brand in 2010. This milestone was complemented by a remarkable achievement in sales, with total annual sales surpassing 1 million cases, reflecting strong market presence and customer trust.
2012
Launch of Lemount
The launch of the Lemount brand marked a significant milestone in the company’s journey, introducing a fresh and innovative offering to the market. With its unique appeal and commitment to quality, Lemount embodies the company’s vision of delivering exceptional products that resonate with consumers.
2012-16
A Testament to Success
Achieving a remarkable milestone, total annual sales surpassed 4 million cases, reflecting the company's steady growth, strong market presence, and unwavering customer trust. This accomplishment underscores the success of our commitment to quality and innovation.
2017-19
State-of-the-Art Canning Line
The company achieved a significant milestone with the unveiling of Madhya Pradesh's first canning line. This advancement was followed by the commencement of supplies in Chhattisgarh, further expanding the company’s reach. Additionally, beer production capacity was increased to 7 million cases per annum, enabling greater scalability. The company also extended its distribution network by commencing supplies in Uttar Pradesh, reinforcing its presence in key markets.
2020
Introduction of STOK
The introduction of STOK marked a bold step forward in the company’s product offerings, bringing a fresh and innovative brand to the market. With it's focus on quality, STOK quickly established itself as a standout in the market.
2021
Commenced export of beer to Dubai
The company expanded its global footprint by commencing the export of beer to Dubai, marking a significant milestone in its international growth strategy.
2022-23
Bigger Capacity, Bigger Reach
The company achieved a major growth milestone by increasing its beer production capacity to 10 million cases per annum, enabling greater scalability and market reach. This was complemented by the commencement of supply in Delhi, further expanding the company’s presence in key metropolitan markets and reinforcing its commitment to meeting growing consumer demand.
Present
Strengthening Our Reach
The company expanded its regional footprint by commencing supply in Assam, Tripura, and West Bengal, further strengthening its presence in the northeastern part of India. With an installed capacity of 2 million hectolitres (20 million cases) annually, MEBL continues to push boundaries, explore new horizons, and set industry standards with an unwavering commitment to brewing excellence.
Partnering the best
United Breweries Limited
Since inception, MEBL has had a strategic manufacturing tie-up with United Breweries Limited for their flagship brands.
Expansive Presence Across the Country:
We are proud to be a leading brewery in Madhya Pradesh and currently operate across 9 states in India. With plans to expand into 4 new states by FY 2024-25, we’re gearing up to grow in Goa, Maharashtra, and beyond.
Existing Markets
Navigating New Markets
