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Strategies of Indian alcohol brands

Economic Times

1st February 2024

Strategies of Indian alcohol brands  illustration
Strategies of Indian alcohol brands amid government restrictions on direct advertising

As per a Statista report, the Alcoholic Drinks market is vast and amounts to US$46.6b in 2023 and the entire market has been facing challenges to advertising since a time in the distant past. Alcohol brands have time and again overcome the hurdle of advertising by
creating strategies that are new, creative and innovative.