Production Facilities
World-class brewing infrastructure built for scale, precision, and excellence. Our Simrol plant is one of the most advanced breweries in Central India and we're just getting started.
Simrol, Indore — Madhya Pradesh
Engineering the Future of Indian Brewing
Annual installed brewing capacity serving 9+ states across India
First state of the art automated canning line
Over two decades of continuous, award-winning brewing excellence
Every batch tested and verified against the highest international standards
The Simrol Brewery Built to Last
Situated at Simrol in Indore, Madhya Pradesh, the MEBL brewery is one of the most advanced brewing facilities in Central India. From the day it was founded in 2008, the plant has been continuously upgraded to meet growing demand and evolving quality standards.
With an installed capacity of 3.5M hectolitres equivalent to 30 million cases per year at peak production included Simrol plant. Simrol plant is the engine that powers every brand in the MEBL portfolio.
Infrastructure & Technology
Our production capabilities span every stage of the brewing cycle — from raw material handling to finished product dispatch.
Brewing & Fermentation
State-of-the-art brewing vessels with precise temperature and pressure control ensure consistency across every batch. Our fermentation tanks are designed for both efficiency and flavour integrity.
Automated Canning Line
MP's first fully automated canning line, installed in 2017–19, enables high-speed, hygienic packaging at scale. It supports all major MEBL brands and formats with zero compromise on quality.
Quality Control & Testing
A dedicated in-house quality lab conducts rigorous testing at every stage — raw materials, in-process checks, and finished goods — ensuring each bottle and can meets our exacting standards before it leaves the facility.
Effluent Treatment & Sustainability
We operate a modern effluent treatment plant that processes wastewater responsibly. Combined with rainwater harvesting and energy optimisation initiatives, our facility is engineered with sustainability at its core.
The Canning Line That Changed Everything
When MEBL commissioned Madhya Pradesh's first canning line in 2008, it marked a turning point not just for MEBL, but for the entire state's beverage industry. The new line dramatically expanded our production capacity and opened the door to new format offerings for consumers.
Today, our canning operations run at scale, supporting brands like STOK, Lemount, and Mount across geographies. The line represents MEBL's commitment to staying ahead of the market investing in infrastructure before demand requires it.
MP's First Automated Canning Line — 2017Visit Our Facility
Our Simrol plant is located in the heart of Madhya Pradesh, easily accessible from Indore city. For facility visits, investor tours, or partnership enquiries, please get in touch.
Madhya Pradesh, India