Vedant Kedia, Whole Time Director of Mount Everest Breweries Ltd., is redefining how alcobev brands connect with today’s generation through culture-first, experience-led strategies.
The Panda Philosophy
The Stok Panda is more than just a mascot; it’s the embodiment of our “Live the Chill” philosophy. Much like a panda, whose natural state is playful, unbothered and at ease, our brand celebrates leisure as an intentional lifestyle choice.
Marketing Beyond Restrictions
For us, restrictions have been an invitation to think more creatively. Stok doesn’t position itself as “just another beer,” but as a companion in the culture of chill.
The Laughter Brewery Story
Laughter Brewery was born from a simple observation that for today’s generation, comedy is one of the purest forms of chill.
Measuring True Success
For us, success isn’t just about counting heads or chasing vanity metrics; it’s about how deeply we’ve enabled the culture of chill.
