TL;DR
Mount Everest Breweries Limited (MEBL) runs its brewery in Simrol, near Indore in Madhya Pradesh. The team set it up in nine months. The plant holds an installed capacity of 2 million hectolitres and one of the finest canning lines in India. It brews MEBL’s own beers STOK, Lemount, Mount’s 6000 and Dabang, and also makes beer for United Breweries under contract.
Most people meet a beer at the very end of its life. It is cold, it is poured, and the label faces out. The part nobody sees is where that beer was born. For us, that place is Simrol near Indore.
This post takes you behind the brew. We will walk through our plant in central India, from the day it was built to the moment a can rolls off the line. No spin. Just how it works. For the fuller origin story of how we got here, read The Story Behind Mount Everest Breweries.
Where the brewery sits
Our state-of-the-art brewery is based in Simrol, in the Indore district of Madhya Pradesh, where quality and craftsmanship come together. The choice of place was deliberate. Indore sits near the middle of the country. From here, our trucks reach a wide set of markets without long, costly runs. That central spot keeps beer fresh on the way to the shelf and keeps freight costs in check.
MEBL began in 2008. We are part of the Associated Kedia Group, the same group behind Associated Alcohols & Breweries. The brewery itself is described as Central India’s most advanced facility. That is not a slogan we hide behind. It is a claim the plant has to earn every shift.
Built in nine months
We set up this brewery in nine months. In brewing, that is fast. A plant of this size involves heavy steel, tight piping, food-grade hygiene and a long list of approvals. To bring all of that online inside a year took planning and a crew that did not stop.
We call it our first “summit” moment. It set the tone for how we work. Pick a hard target, then hit it. The same restless habit shows up later in how fast we enter new states.
What “10 lakh hectolitres” actually means
A hectolitre is 100 litres. So 10 lakh hectolitres is one hundred million litres of installed capacity. Put plainly, the plant can make a very large run of beer in a year without breaking a sweat.
Scale matters for two reasons. First, it lets us serve many states at once. Second, it lets us hold supply during the summer rush, when demand spikes and a smaller plant would run dry. Capacity is what turns a regional brand into a national one.
How the beer is made
Beer looks simple in the glass. The process behind it has clear stages. Here is the path every batch follows at our plant, in plain terms:
- Milling: We crush malted grain so water can pull out the sugars.
- Mashing: Hot water meets the grain. This makes a sweet liquid called wort.
- The boil: We boil the wort and add hops. Hops give bitterness, aroma and balance.
- Fermentation: Yeast eats the sugar and makes alcohol and carbon dioxide. This is where beer becomes beer.
- Conditioning: The beer rests and matures. Flavours settle. Rough edges smooth out.
- Filtering: We clean the beer so it pours bright and clear.
- Packaging: The beer goes into cans, bottles or kegs, sealed against air and light.
Our flagship beer, STOK, shows how recipe choices shape taste. STOK is brewed with imported German hops and millet, alongside other quality ingredients. It comes in Strong, Wheat and Lager. If you’re curious how these styles differ and when to reach for each, check out Strong vs Lager vs Wheat. The recipes run under a master brewer who spent years with UB Kingfisher, so the hand on the wheel is experienced.
One of the finest canning lines in the world
The canning line is the part of the plant we are proud of. A great brew can be ruined in the last ten seconds if the can is filled badly. Air is the enemy of beer. Oxygen that sneaks into a can flattens the flavour and shortens shelf life.
A high-grade line fills fast, limits oxygen pickup and seals each can tight. That keeps the beer tasting the way it did in the tank. We pack across formats, with STOK sold in 330 ml, 500 ml and 650 ml, plus 20-litre kegs for draught in select bars. The same care runs across each format.
Quality, checked at every step
We make beer for United Breweries under contract. That work holds us to global quality standards, and those habits carry over to our own brands. Quality is not a final-stage test. It runs through the whole plant. For more on this partnership, read How MEBL’s Partnership with United Breweries.
Beer is also a regulated food in India. Under FSSAI rules, the water used to bring beer to bottling strength must meet the national drinking-water standard, IS:10500. Beer must be free of harmful microbes. Our lab pulls samples through the process to catch problems early, not after the truck has left.
Why does Central India work for a national brand?
A plant is only useful if it can reach people. From Indore, we have widened our footprint across the country. Goa became our 13th operating market, where we tied up with two distributors and more than 700 retailers. That reach starts with capacity at home.
To grow further, we acquired Cheers Breweries in Mysuru, a facility with a 1.5 million hectolitre annual capacity. This sits inside a plan to build four brewery hubs across India. More hubs mean shorter supply lines and faster entry into the south. The Indore plant remains the anchor of all of it.
A real example: From Indore to a Bengaluru bar
When we launched STOK in Bengaluru, the beer in those glasses traced back to the scale we built in Indore. Karnataka is a tough, crowded beer market. You cannot enter a market like that on a hope. You need the volume to fill depots, then the freshness to win repeat orders.
That is the quiet point of a brewery tour. The facility is not just a building. It is the reason a small win in one city can turn into a presence across a region.
A quick tour of the brands we brew here
One plant, many beers. The Indore facility makes our full own-brand range, plus contract beer for United Breweries. Each brand has its own job to do.
- STOK: Our flagship. It comes in Strong, Wheat and Lager, brewed with imported German hops and millet. It carries our “Live the Chill” idea, aimed at people who want a premium beer that is still easy to drink.
- Lemount: A premium strong beer with a long run in our home markets.
- Mount’s 6000: Another strong beer built for value-led drinkers.
- Dabang: A no-nonsense brand for the mass market.
Brewing across this range under one roof is harder than it sounds. Each recipe has its own grain bill, hop profile and fermentation plan. The plant has to switch between them without losing a step on quality.
Freshness is a race against time
Beer starts to age the day it is made. Heat, light and time are its enemies. A fresh beer tastes clean and bright. An old one tastes flat and dull. So the job does not end at the canning line. It ends when the beer reaches you in good shape.
This is where a central plant earns its keep again. A beer that travels a short, fast route reaches the shelf in better condition than one that sits for weeks in a hot warehouse. Our location, our scale and our packaging all point to the same goal: get fresh beer to people quickly.
The people behind the plant
A brewery this size never really sleeps during peak season. It runs in shifts, day and night, to keep up with summer demand. Behind the steel, there is a full crew.
Brewers run the brewhouse. Cellar staff manage fermentation. Lab teams check quality. Packaging crews run the lines. Engineers keep every machine alive. None of them works alone. A good beer is the result of dozens of hands getting small things right, every shift.
What scale really buys you
From an agency seat, we have watched plenty of brands try to grow without a plan to back it. It rarely ends well. Scale is not about ego. It is leverage.
- Room to expand: You cannot enter 20 states on a small plant. Capacity is the price of entry.
- Supply through the rush: Summer demand spikes hard. A bigger plant holds the line when shelves empty fast.
- Recovery: If one batch goes wrong, scale lets you absorb it without leaving the market dry.
This is the real story of the Indore brewery. It is not just where the beer is made. It is the reason a brand from central India can show up, fresh and in full supply, in a bar two states away.
From a regional name to a national contender
For over two decades, MEBL shaped beer culture in central India. The plan now is wider. We have set out to be present in 20 states and to keep growing our share of the Indian beer market through the rest of the decade. Goa, our 13th market, was a clear step in that direction, with a launch that ran beyond beer to include our spirits range.
All of that traces back to one fact. You cannot promise a national presence without the means to supply it. The Indore plant gives us that means. The new hubs extend it. The ambition is large, but it rests on hardware that already exists and runs every day.
Frequently asked questions
Where is MEBL’s brewery located?
MEBL’s brewery is in Simrol, on the Mhow road in the Indore district of Madhya Pradesh, India.
What is the capacity of MEBL’s Indore brewery?
The plant has an installed capacity of 10 lakh hectolitres, which is 100 million litres a year.
Which beers are made at the Indore plant?
MEBL brews its own brands STOK, Lemount, Mount’s 6000 and Dabang and also makes beer for United Breweries under contract.
When did MEBL start?
MEBL was founded in 2008 and is part of the Associated Kedia Group.
